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Simba Sleep

Engineering the perfect night's sleep.

Simba Sleep

Overview

Transactional data, that tells a thousand stories.


The Challenge

How can a market-leading, innovative brand keep pushing boundaries and stay ahead of it’s competition?

Simba has been manufacturing in the sleep industry for over 40 years and has since sold over 50 million mattresses. They’re UK market-leaders, having flipped the sleep industry on its head with their innovative products. But instead of sitting back and watching the sales continue to roll in, Simba wanted to do something different. Something new and unexpected. They wanted to go beyond sleep products and into a holistic sleep service.

Our Approach

From concept to research, build to launch, we worked closely with the Simba team to create the Simba Sleep app that is now an integral part of their customer experience. A great mattress is a huge part of a good night’s sleep, we know that. But it isn’t the only factor. There are so many things that can disrupt your slumber, from light levels to diet and even how much time you spend on your phone before getting off to sleep. What if Simba could go beyond their amazing sleep products and become their customers’ own personal sleep coach?



Review and Explore

Once we had made our diagnosis, it was time to begin curating and developing our ideas. Our collaborative approach to moodboarding and exploration sessions allowed the client to comment and feed back in real time. This ensured that the most efficient process was undertaken and that the client was not only informed of our decision making, but also able to have an input from day one.

Build, test, launch,
improve

Once we’d established the concept, we quickly moved into creating wireframes, user journies and app flows.
We tested these at every stage to make sure we were solving real sleep problems identified by real people. We didn’t want to work on something for months without ever testing it, only to find we've solved a problem no-one had and built something no-one actually wanted. After the successful MVP and a few further iterations, we launched version 1 of the app on the Apple App Store and Google Play Store. The wave icon represents both ‘airtime’ and the flow of their digital currency. And acts as a
more memorable mark than the ‘AR’ icon 
used previously.

Measuring
Success

Results in
Numbers

After the successful MVP and a few further iterations, we launched version 1 of the app on the Apple App Store and Google Play Store. In just 6 weeks, the app made it into the top 20 in the health & fitness category with a 4.8/5 score and over 10K downloads.

15,000 Monthly App Downloads‍
10,000 Monthly Active Sessions
46% Track their sleep every nigh
‍52% Daily retention rate
32% All of users took the TryFor8 Challenge

Let's Talk.

hello@alphababa.studio

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