Transactional data, that tells a thousand stories.
“Let your favourite retailers pay for your mobile bill.” A bold and simple “what is there to lose?” mission statement. But one that Airtime Rewards struggled to efficiently communicate.
Our challenge was to bring their product seamlessly into 2020 with a distinctive, modern and memorable brand that helps to shout out about what it is that makes Airtime Rewards such a great must-have product.
Once we had made our diagnosis, it was time to begin curating and developing our ideas. Our collaborative approach to moodboarding and exploration sessions allowed the client to comment and feed back in real time. This ensured that the most efficient process was undertaken and that the client was not only informed of our decision making, but also able to have an input from day one.
Once we had made our diagnosis, it was time to begin curating and developing our ideas.
Our collaborative approach to moodboarding and exploration sessions allowed the client to comment and feed back in real time. This ensured that the most efficient process was undertaken and that the client was not only informed of our decision making, but also able to have an input from day one.
Our earlier research and brand dissection allowed us to confidently and strategically find a new, unique brand identity which spoke to both the consumer and corporate needs of the business. The wave icon represents both ‘airtime’ and the flow of their digital currency. And acts as a more memorable mark than the ‘AR’ icon used previously.
The brand is now in a position to own the dating industry, playing by their own rules. The brand is consistent throughout the app, site and fantastic marketing campaigns. The illustrations flow through the products with smart animations, while button styles and user flows have more personality compared to before. The feedback Thursday has received is overwhelmingly positive and with app store downloads up by 50% since the update, we feel we have succeeded with enhancing the brand and platforms UX and UI. View the Thursday Website View Thursday on the App Store
